The savvy, creative experts in the advertising industry understand the impact of key words in getting consumers’ attention. Can you guess their favorite word used most often in advertising campaigns? It’s not sale, or clearance. It’s the little word new.
via The Citizen http://www.thecitizen.com/blogs/dr-david-l-chancey/12-31-2013/new-year-brings-optimism-challenge-opportunity-growth