Air France-KLM Launches Ludicrous New Airline To Attract Hipster Millennials

There’s a new budget airline serving Europe, and eventually long haul destinations from Paris, and its name is…Joon. That’s “riffing”, apparently, on the French word “jeune” which means young, and is meant to attract a clientele of millennials who can’t see past a very uncool airline conglomerate, Air France-KLM Group's, attempt at rebranding. According to Bloomberg.

What corporate France lacks in cost-cutting potential, it makes up for in style. That at least appears to be the recipe at Joon, the latest aviation brainchild of

EasyJet Plc, Europe’s second-biggest discount carrier and a major force in the French market, and 11 euros higher than charged by Transavia, which will duplicate some of the new carrier’s services.

Adidas AG’s popular Stan Smiths) as Joon seeks to woo a clientele that’s price sensitive but which also, it hopes, puts a high value on technology and lifestyle requirements.

Virgin Atlantic Airways Ltd. in the 1980s. Yet the response to an patronizing younger travelers and misinterpreting their basic needs.

Gizmodo website of which this is an extract.

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IAG SA revealed that it had chosen Paris as the second base for its Level discount arm. The carrier, which focuses on long-haul routes, will offer flights between the French capital and New York for 129 euros each way, and to Montreal, Guadeloupe and Martinique for 99 euros. IAG CEO Willie Walsh said Joon was a “hybrid” rather than “a very low-cost operation,” adding: “I’m not sure what Air France is doing there.”

via http://ift.tt/2Aw89qc Tyler Durden

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