And just like that, Twitter became a mini blog, as its 140-character limit died today after a long battle with Facebook.
As Adage reports, Twitter is expanding its character limit on text posts to 280 characters from 140, starting with a subset of users. The company is describing the move as a test, but the writing is on the wall for this succinct art form. The company’s 140-character limit “is survived by brands, publishers and personalities, who will miss its insistence on wit and getting to the point.”
The move will likely also result in countless power users departing as the last thing they want is another Facebook-lite.
“Although we feel confident about our data and the positive impact this change will have, we want to try it out with a small group of people before we make a decision to launch to everyone,” the company said in a blog post Tuesday.
“What matters most is that this works for our community—we will be collecting data and gathering feedback along the way. We’re hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet.”
Not everyone will be included in the dramatic overhaul: Twitter is not extending the new limit of 280 character to Japan, China or Korea, because those languages do more with fewer characters, the company said in its blog post. English, French, Portuguese and Spanish were included in the change.
Even though Twitter has been hinting at the change for more than a year, it is rolling out the longer limit slowly for fear of alienating its most hardcore users. It is unclear just how the slow rollout will prevent said hardcore users from realizing what comes next.
“140 characters isn’t any easy construct, but that’s exactly why I love it,” says Jill Sherman, head of social strategy at DigitasLBi. “People and brands are forced to stop and think about what they really want to say. And it makes the feed pithy and easily scannable. I’ll definitely miss it.”
To be sure, the constraint became a defining brand for Twitter, forcing its users to condense their thoughts into only the most essential words. Twitter users developed a text message-like shorthand that became its own language—”you are” became “u r”—and, more significantly, big ideas were often reduced to hashtags. And it made equals of everyone, in a way: From the greatest wordsmiths to the leader of the free world to the casual user, everybody shared the struggle of editing their thoughts down to their sharpest point.
“Trying to cram your thoughts into a Tweet,” Aliza Rosen, Twitter product manager, and Ikuhiro Ihara, senior software engineer, said in the blog post. “We’ve all been there, and it’s a pain.”
Research shows the character limit is a “major source of frustration,” according to the post, with 9 percent of tweets in English running up against it. In markets where the limit is less of a problem, more people tweet, the company says.
“We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters. we felt it, too,” the post reads. “But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint.”
However, as Adage notes, in the end, the 140-character limit symbolized a problem for Twitter: “It made it harder to get people to tweet, especially if they weren’t used to it. For many, it could be the difference between becoming a new user and giving up immediately. After all, what can you possibly say in just 140 characters?”
The new limit gives more space to breathe, let thoughts expand, and possibly lower the difficulty level for anyone new to the service.
In short, it makes Twitter… Facebook.
via http://ift.tt/2wiqGRz Tyler Durden