“Go Fruve Yourself!”; Sad-Sack Govt Attempt at Nutritional Advice Just May Start Revolution.

The USDA has given $5 million in your tax dollars to a
University of Tennessee campaign that tells kids to “Get Fruved.” Part of that grant is
on display above in a 30-second that implores an unsuspecting
college student (who I really hope is calling out a campus SWAT
team) to “get fruved – grape style!” Where are ultra-restrictive
campus speech zones when you need them?

Fruved is a portmanteau of
fruits and vegetables and the campaign – like so
many of these things – around awful videos and activites (such as
“Join Team
Banana“).

Via
cnsnews.com:

Other fruved.com website pages are still in development
and feature an
image of fruits and vegetables with the text, “Nothing to
see here, yet. You can go Fruve yourself.”

“Ultimately the project will continue with high school students
working with middle school students to develop and implement the
project on middle school campuses and then middle school students
working with elementary students to develop and implement the
project in elementary schools,” the Fruved.com website says.

Hat tip:
Robby Soave at The Daily Caller.

Am I wrong that this sort of shit gives the sadz? When you tally
up the recent spate of government-sponsored “viral” marketing
campaigns (such as the awful “brosurance” ads for Obamacare and the

ACA GIF bracket contest [see image on right]), it’s
incredibly hard not to conclude that the Rapture has come and
gone.

And then, I remember the past darkly and figure it’s gonna be
all right. Here’s a 1970s-era PSA about “hankerin’ for a hunk of
cheese” that readers of a certain age will recall while thowing up
a little bit in their mouths.

I’m willing to assume that the second cave painting at
Lascaux was probably an anti-smoking ad. But simply
because insipid official attempts to get us all to eat our
vegetables and take out the garbage and not use certain drugs are
eternal doesn’t make them any less depressing.