Uncle Sam Wants More Young Folks to Work for “Totally Hip” Bureaucracies

Uncle SameKids
aren’t too keen on working for the government anymore and that has
Uncle Sam worried.


With the portion of guys and gals under the age of 30 employed by
the government hitting an eight-year low
of 7 percent in 2013,
government officials are concerned that without young tech-savvy
talent, the public sector will fall behind.

Not to mention, about a quarter of all federal employees will be
eligible to retire in September 2016 with cushy
pension plans

So, why aren’t the kids jumping at a chance to sell their souls
to bureaucratic work? (Hint —
It’s not because government gigs are underpaid.
)

Apparently, students don’t seem to be all that interested in
working in the public sector. According to a survey of college
undergraduates by employer-branding consultancy Universum, student
interest in federal work has declined over the last four
years. 

It might be the government’s un-cool image, according to Paul
Light, a professor of public policy at New York University. A
reputation of bureaucracy and hierarchy doesn’t appeal all that
well to the under-30 crowd.

Other recruiting problems:

  • Baby Boomers ” hanging on,” which limits job mobility for those
    looking to move up.
  • The hiring process is confusing, lengthy and difficult with job
    titles that are shrouded in acronyms and jargon. 
  • Strict recruiting rules filter out promising prospects before
    upper-level managers can consider them.

But like your grandmother joining Facebook, the old folks are
trying to show the young’uns that they’re still totally
hip. 

The State Department is trying to reach the young crowd where
you can find them the most — on their cellphones. The department
released a mobile careers
app
 in 2013.

While other agencies are trying to bridge the generational
tech-gap by connecting with the kids on Facebook and
Twitter.

But the most amusing attempt comes from NASA who jumped on the ”
Gangnam Style” Internet fad of 2012 with its own parody
video
as part of a volunteer outreach project.

But hey, if that doesn’t have you convinced, it only takes

10 years of public service work to get your crushing student loans
forgiven.

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