‘When Reason Fails, Boobs Have a Chance’

Science can be boring. Luckily, boobs are here to
save the day. Boobs for Science, to be precise.

This Italian Tumblr blog, Tette per la
Scienza, features various women (and a few men) using
their best features to remind viewers of some useful scientific
information: hydrogren
peroxide does not cure cancer (despite what you read on
Facebook), prescription antibiotics
aren’t helpful against viruses, vaccines do not
cause autism. There’s also a defense of
GMOs, and pushback on beliefs
about gluten sensitivity.

And here’s a bonus butt in favor
of nuclear energy. You can see more at the Facebook
page. 

The idea, obviously, is to combat sexy and exciting
misinformation with even sexier and more exciting accurate
information. But the real beauty is in the tagline: 

When reason fails, boobs have a chance.

I have no idea whether the double meaning works in the original
Italian, but in English it’s amazing.

Of course, there’s a possible third meaning for readers of this
site. My only regret about this campaign is that we at
Reason didn’t think of it first. 

Via Virginia
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