Pro-Obamacare Ads Reveal Annoying Millennials, Hide Ugly Truth

Earlier this week, I wrote a column
for Time about the controversial “Got Insurance?” ad campaign
created by two Colorado-based nonprofits. Here’s
a snippet:

Is massive stupidity covered under Obamacare? What about sexual
promiscuity and heavy drinking? Those are some of the questions
raised by a controversial ad campaign that aims to encourage
younger Americans to sign up for health-insurance plans created by
the Affordable Care Act.

But there’s a deeper issue that the new “Got Insurance?”
campaign ignores completely: Why should young and relatively poor
people be forced to sign up for insurance that charges them
above-market rates to subsidize rates for old and relatively
wealthy people?

In this sense, Obamacare is simply
the latest instance of generational theft being perpetrated against
younger Americans. It’s a feature and not a bug of the President’s
signature health care law that insurance premiums for those under
30 are likely to increase significantly to allow premiums for older
Americans to fall. Indeed, the whole plan hinges on getting 2.7
million whippersnappers out of a total of 7 million enrollees to
sign up in the individual market during the first year. If too many
older and sicker folks flood the market, the system will crash even
faster than the HealthCare.gov website….