53% of Millennials Would Vote for a Socially Liberal, Fiscally Conservative Candidate

Reason-Rupe has a new survey and report out on
millennials—find the report
here
.

A majority—53 percent—of millennials say they would support a
candidate who described him or herself as socially liberal and
economically conservative, 16 percent were unsure, and 31 percent
would oppose such a candidate.

Interestingly, besides libertarians, liberal millennials are the
most supportive of a libertarian-leaning candidate by a margin of
60 to 27 percent. Conservative millennials are most opposed (43% to
48% opposed).

A libertarian-leaning candidate would appeal to both Democratic
and Republican voters. For instance, 60 percent of Hillary Clinton
voters, 61 percent of Rand Paul voters, 71 percent of Chris
Christie voters, and 56 percent of those who approve of President
Obama all say they would support a fiscally conservative, socially
liberal candidate.

Registered voters are also more likely to favor (58%) this kind
of non-traditional candidate than non-voters (48%).

Support for such a candidate also increases with educational
attainment. Forty-nine percent of those with a high school degree
or less would support a socially liberal, economically conservative
candidate, compared to 63 percent of those with post-graduate
degrees.

Religious millennials are far less likely to support a
libertarian-leaning candidate. Among those who say religion is very
important to them, 43 percent would oppose this non-traditional
candidate, and 44 percent would support. Among those who say
religion is not important to them, 58 percent would support a
libertarian-leaning candidate, and 24 percent would oppose.

While partisanship and voting intention often vary by race and
ethnicity, this is less so for a libertarian-leaning candidate.
Fifty-five percent of both white and Latino millennials would
support such a candidate, while 30 percent would oppose. Slightly
fewer African-American and Asian American millennials would support
the candidate, by a margin of roughly 46 percent in support to 37
percent opposed.

The fact that a socially liberal, fiscally conservative
candidate mainly attracts liberals over conservatives indicates
that social issues rather than economics largely drive millennials’
political judgments. It also suggests millennials are more socially
liberal than they are economically liberal.  

Download the PDFTo
learn more about millennials, check
out Reason-Rupe’s new report.

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