Jacob Sullum on Adult-Enticing E-Cigarette Flavors

At a Senate hearing last month, Jay
Rockefeller noted that electronic cigarette fluid is available in a
wide variety of flavors—conclusive evidence, to his mind, that
e-cigarette companies want to hook children on nicotine. “I am an
adult,” the West Virginia Democrat said. “Would I be attracted to
Cherry Crush, Chocolate Treat, Peachy Keen, Vanilla Dreams? No, I
wouldn’t.”

Jacob Sullum calls it the Rockefeller Rule: If an
e-cigarette flavor does not appeal to this particular 77-year-old
senator, it could not possibly appeal to anyone older than 17. Yet
as Sullum reports, survey data released last week show
grownups prefer the flavors that Rockefeller insists are strictly
for kids.

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