America’s Fitness Boom Is a Free Market Success Story: New at Reason

A recent report in Inside Higher Ed shows “exercise science” as the fastest growing academic field, with religion and history most rapidly shrinking.

It’s the latest in a series of data points suggesting that organized exercise is challenging the humanities and traditional religion as a place where people seek community, meaning, and discipline.

The students making choices about college majors may be making rational decisions about their employment prospects.

If the market for exercise science degrees is booming, maybe it’s a sign of not only of physical health but of market health—a capitalist success of supply meeting demand. Capitalist abundance is often blamed for obesity. Let it also get some credit for the exercise boom, writes Ira Stoll.

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