KFC Suspends Its “Finger Lickin’ Good” Slogan Amid Coronavirus Outbreak

Yesterday, while reporting about PornHub making free porn available to Italians, we noted that during times of existential crisis, every last corporation has to pitch in and do their part. Cue Kentucky Fried Chicken.

KFC is stepping up to the plate and doing what it can to help the coronavirus outbreak, suspending its world famous “finger lickin’ good” slogan at a time when nobody should be advocating for licking their fingers.

The PR move appears to be a temporary suspension, according to company reps who told the New York Post that it “isn’t going anywhere” for the longer-term. We’ll see if that outlook changes at some point…

The CDC has widely recommended keeping your hands away from your face and mouth and washing your hands frequently to combat the spread of the virus. Obviously, this includes finger licking.

The UK’s Advertising Standards Authority (ASA) says that it got 163 complaints about the slogan amid the coronavirus outbreak, but that they didn’t have to act because KFC had already voluntarily suspended the slogan. 

“It doesn’t feel like the right time to be airing this campaign, so we’ve decided to pause it for now -– but we’re really proud of it and look forward to bringing it back at a later date,” a KFC spokesperson said.

Somebody make sure Mini-Mike gets the message, please.