In 2008, the online platform,
Indiegogo, created a new way for entrepreneurs, artists, and
charities to raise funds for their passion projects known as
“crowdfunding.” In exchange for donating money to a project, users
generally receive a “perk,” like a t-shirt or a coffee mug. In
2009, Kickstarter got
into the game, and today new ventures get launched everyday thanks to the
significant capital raised through these websites.
But what if instead of free DVDs and tounge
scrapers for your pet new companies could offer their funders
an equity stake in the business itself?
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