Scott Shackford on Video Games as a Tool for Philanthropy

Years ago, Jerry Lewis and his telethon for the
Muscular Dystrophy Association dominated the airwaves every Labor
Day. While MDA still raises millions through the telethon, about as
much as it ever has, it does so now without Lewis and with just a
couple of hours of actual television airtime. But the decline of
the televised telethon should not be seen as a sign of disinterest
in combining entertainment with philanthropy via mass popular
culture. Instead, Scott Shackford suggests, look online and see how
avid gamers are using their favorite recreational activities to
raise millions for health-related causes. Climb aboard the
Desert Bus and prepare to shill out a few coins … for
the children!

View this article.

from Hit & Run

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