Tesla Said To Miss 5,000-In-A-Week Model 3 Production Goal By “Five Hours”

Last Thursday, three sources told Reuters that Elon Musk’s self-imposed deadline of midnight Saturday to reach the milestone 5000th Model 3 produced in a week, would fail. Reuters now cites two sources today that while they reached the 5000 milestone – it was 5 hours late

3 days ago, Tesla workers are said to say that Model 3 production output is lagging.

Tesla Inc is not producing enough Model 3s per shift to reach the 5,000 per week target that Chief Executive Officer Elon Musk said it would reach by Saturday, three line workers at the company’s Fremont, California, assembly plant told Reuters this week.

The company was able to assemble and paint 210 Model 3s during the first of two 12-hour shifts on Wednesday, one worker told Reuters.

On one of two Monday shifts, the company produced 305 of the vehicles, another worker told Reuters. The number of vehicles assembled per shift is displayed for line workers in the plant.

Today, with reports of a “mass celebration” in the factory, Reuters  reports the 5,000th car finished final quality checks at the Fremont, California factory and was ready to go around 5 a.m. PDT (1200 GMT), one person said… so five hours later than Musk’s self-imposed deadline.

“It was pretty hectic,” said one worker who described the atmosphere as “all hands on deck.”

Another worker speaking after the 5,000th car was made described the factory as a “mass celebration.”

Tesla is likely to announce production and delivery numbers for the quarter later this week, and investors will watch to see whether the company can keep up its end-of-quarter production speed.

The company regularly engages in so-called “burst builds,” temporary periods of fast-as-possible production, which it uses to estimate how many cars it is capable of building over longer periods of time.

Analyst Brian Johnson of Barclays warned investors in March to be wary of brief “burst rates” of Model 3 production that were not sustainable.

Which points to the only question that matters –  whether Tesla could maintain that level of production for a longer period of time.

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