Halloween: Visualizing America’s Hair-Raising Spending Levels

This year, 68 percent of people in the U.S. are planning to celebrate and as well as having a headache on Friday morning, most revellers will have a lighter wallet.

As Statista’s Niall McCarthy notes, on average, each American participating in Halloween will spend $83.26, according to the National Retail Federation with men ($96.13) spending more than women ($76.92).

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Halloween is a major occasion for the American economy and this year, total spending is expected to reach $8.8 billion. That’s quite a contrast to a decade ago when people collectively spent $4.8 billion amid the financial crisis.

When it comes to how Americans plan to celebrate this year, the NRF found that 69 percent will hand out candy while 47 percent plan to wear a costume.

The most popular adult costumes this year are the witch, vampire and superhero.