Two Legendary Italian Food Giants Go Head To Head In “Christmas Cookie War”

When most people think of Italian cuisine, they think fresh seafood and vegetables. Delicious cheeses and bread. And, of course, wine. But lately, Italy’s food culture has been overshadowed by a battle between two of the country’s largest processed-food giants over who an produce the best-tasting (and, of course, best selling) cookie.

The belligerents are Nutella-maker Ferrero Roche, and pasta giant Barilla. Barilla manufactures the cookie Pan di Stelle, a popular breakfast cookie. Recently, Ferrero launched a new cookie, the Nutella Biscuits. Since their launch, sales have soared, as more Italians choose to eat a light breakfast consisting of cookies, instead of a sit-down meal.

And so, what
Tyler Durden

Thu, 12/26/2019 – 04:45

via ZeroHedge News https://ift.tt/368t9QF Tyler Durden