CNN’s sister channel HLN wants to
rebrand itself, BuzzFeed reports:
“Younger consumers have a very
different perception of what news and information is,” said [HLN
executive Albie] Hecht. “For them, news is really made in the palm
of their hands, in the iPhone prayer position. But they want every
update in real time and non-stop and that’s the space that is not
on TV. Our headlines are going to be ripped from social
media.”…What Hecht aims to do is package and present news culled from the
media young viewers are actually consuming. While its competitors
will be mining newspapers and magazines and broadcast news for
headlines, HLN plans to instead curate blogs, Facebook and Tumblr
posts, YouTube videos, tweets, and memes to give the things that
are being traded and shared on the web a home on television. (HLN
will also, of course, be active in creating and pushing out new
content to various social media platforms and on tablets and mobile
devices.)“There is no one place someplace where all of this news that you
share on the web is available,” said Hecht, who was dressed
corporate casual with a collared shirt and blazer, his silver hair
matching the color of his wire-rimmed glasses. “By giving it a
home, and saying clearly to the social media generation that this
is for you, come here, when you watch TV, watch us, I think that’s
going to be a very exciting development for them and for the
media.”
Of course “all of this news that you share on the web” has “a
home” already. That home is called “the Web.” Why anyone will want
to tune in to see Nancy Grace reading highlights from it is beyond
me. What Hecht is proposing isn’t news for people who get their
information online; it’s news for people who think it’s a clever
marketing strategy to include a hashtag in a TV ad. And while
that’s evidently enough viewers to fill the middle ranks of a dying
industry, I don’t think it’s enough to revive the fortunes of
Hecht’s employer.
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