Mark Hemingway on Selling Obamacare

The amount of
taxpayer money involved in selling Obamacare is unprecedented. The
main task has come with a massive price tag: nearly $700 million,
which has created a veritable ecosystem of turnspits working to
convince Americans that a government takeover of one sixth of the
economy is a good idea. Such government P.R. campaigns have become
a regrettable staple of American politics, laments Mark Heminway.
But it says a lot about Obamacare’s appeal that so many resources
are being deployed to sell Americans a product that the Internal
Revenue Service will soon compel them to buy.

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